counteradvertising

/ˌkaυntər'ædvətaɪzɪŋ/ noun
advertising aimed as a reply to a competitor’s advertisements

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • Counteradvertising — Marketing.about.com defines counteradvertising as, “Advertising that takes a position contrary to an advertising message that preceded it. Such advertising may be used to take an opposing position on a controversial topic, or to counter an… …   Wikipedia

  • counteradvertising — n. * * * …   Universalium

  • counteradvertising — ˈ ̷ ̷  ̷ ̷ ¦ ̷ ̷  ̷ ̷ ˌ ̷ ̷  ̷ ̷ noun Etymology: counter + advertising : countercommercials herein * * * n …   Useful english dictionary

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